Bombay Dyeing: Changing Traditions and Transitioning into a New Market

Growing up in an Indian household, as Tupperware is synonymous with tiffins Bombay Dyeing in the house was associated with a lot of things ranging from bed sheets, linen to towels, and home decor items. Started in 1879 by Nowrosjee Wadia, the company has become a household name in almost all houses ranging from middle-class families until the top. Even today it’s considered as a gold standard in the house and office spaces.

Currently headed by Nusli Wadia, the company was started for manufacturing cotton textile goods, non-woven fabrics, and DMT. Owing to its great start, it provided many jobs in British India as well as after Independence, and also one of the pioneers for bringing technology in the process of industrialization. Over its long course of almost 141 years, the company has also had associations with various companies like Tootal Broadhurst Lee. Co. Limited, Manchester, Heberlein & Company of Switzerland and Hercofina, USA and carved a niche for themselves in the Indian households.

Recently in a breakthrough, the company after facing enormous losses and seeking a huge change decided to shut down its manufacturing units. They have decided to market their products with various franchises to sell their products and brands. This is a cost-effective move as it saves them a lot of money on incessant personal advertising and helping them make even a bigger profit margin. To further strengthen their presence in the home-furnishings department and add an edge to the market, they plan to open franchise stores in around 500 cities all over India. This is a masterstroke by the company by reducing their sources of outflow of money and to lead to the exponential rise of their profits.