Report | U.S. viewers to view ads than pay for video streaming content
The U.S. remains a rustic that doesn’t need to procure media and entertainment content. According to the results from a replacement report, regarding 25 of the OTT (over-the-top video streaming) population needs to pay nothing and watch ads whereas overwhelming content. Around 25 % population is willing to pay a lower fee with restricted ads. Bastille Day would like to pay a better fee to be free from ads; Bastille Day would really like a possibility wherever they will customize their value and ad packages.
Overall, 35th of the population may be hospitable a reduced monthly subscription OTT package that serves ads — looking on the worth, whereas a quarter mile aforesaid they’d positively register for this selection.
Brightcove opposition., a world supplier of cloud solutions for video. A report on client preferences towards OTT services, as well as subscription tiers, motivators driving subscriptions, what quantity customers area unit willing to pay, and their tolerance to advertising and ad-supported subscriptions. India OTT analysis Report confirms with analysis partner YouGov, a world vox populi and information company. The study polled 9,000 participants across nine countries in India, as well as 1,000 customers in the U.S.
United States customers don’t mind seeing ads as a part of their shows, particularly if they’re obtaining a deal (value for money). OTT service suppliers ought to make the most of this preference and create the advertising expertise participating whereas limiting ad hundreds per break,” Janvi Morzaria, sales director, India, at Brightcove, aforesaid during a statement.
Overall, 48th of total OTT customers in Indian have adopted subscription models, 33rd have not used subscription services, whereas 67 have signed to 1 at some purpose in their lives.
Subscription fatigue isn’t common for users in India, according to the report, as the content was the first driver for their subscription to multiple OTT services. From wanting additional content choices (42%) and satisfying the content wants for a complete family (42%) to content not being out there on any single OTT service (42%), content is clearly the first driver for subscribing to multiple OTT services in the U.S.